PATRÓN® tequila collaborates with celebrity tattoo artist JonBoy

PATRÓN Tequila – the world’s number one ultra-premium tequila, is continuing its collaboration with iconic celebrity tattoo artist, JonBoy, to bring Cinco de Mayo to your doorstep through the PATRÓN x JonBoy Margarita Collection Kit. Featuring the simply perfect taste of PATRÓN tequila and exclusive, original artwork by JonBoy, PATRÓN is putting Cinco de Mayo in your hands and making it easy to celebrate your way, wherever you are. The PATRÓN x JonBoy Margarita Collection Kit brings the ultimate handcrafted and handwritten experience. The partnership was inspired by the level of passion, dedication, and mastery of craft that both PATRÓN and JonBoy go to in order to achieve the perfect result, without cutting corners –whether that is through art with JonBoy’s tattoo designs or the PATRÓN tequila production process. Personalization is what tattooing is all about—and it is how PATRÓN encourages people to enjoy their margaritas. Consumers can customize their cocktails through their choice of unique JonBoy-designed cocktail toppers that feature everything from an artistic new take on PATRÓN tequila’s iconic be logo to JonBoy’s signature script and more.

“PATRÓN and JonBoy share a strong commitment to quality, craftsmanship and precision, which makes this a natural and exciting partnership for us,” said Chloe Lloyd-Jones, Vice President of PATRÓN Tequila in North America. “PATRÓN handcrafts its tequila the hard way – by hand using a meticulous, time-honored process, similar to the way JonBoy puts a painstaking level of detail and personalization into his incredible minimalistic tattoo designs and creations that continue to bring him worldwide acclaim. We’re thrilled to be partnering with JonBoy to create a custom Margarita kit to put Cinco de Mayo in your hands this year.”

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