Month: May 2022

Frozen cocktail sales heat up in the summer months

Frozen cocktail sales heat up in the summer months, and the frosty drinks are gaining popularity with bars and restaurants as a way to bring in customers and build social media buzz. Inspired by the frozen drink trend and the enduring popularity of craft beer and cocktails, Taylor Company created the Zamboozy Adult Slushie Freezer. The machine allows operators to turn any draft beer or cocktail into a frozen beverage. In this interview, Taylor’s Vickie Sims describes the inspiration behind the Zamboozy and the benefits it offers operators — from unlimited creativity to rapid recovery that enables more sales.

How did current beverage trends inspire the creation of the Zamboozy?

Beer has been a rapidly growing segment. Creating a slush form offers operators another avenue to excite customers and maximize their existing draft menu. So, we thought it could be a big hit.

The biggest challenge was to solve the riddle: Can we actually turn draft beer into slush? Our R&D engineers worked their magic and the Zamboozy was born. We’re able to make any draft beer into a slush and any mixed cocktail into a refreshing frozen delight.

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PATRÓN® tequila collaborates with celebrity tattoo artist JonBoy

PATRÓN Tequila – the world’s number one ultra-premium tequila, is continuing its collaboration with iconic celebrity tattoo artist, JonBoy, to bring Cinco de Mayo to your doorstep through the PATRÓN x JonBoy Margarita Collection Kit. Featuring the simply perfect taste of PATRÓN tequila and exclusive, original artwork by JonBoy, PATRÓN is putting Cinco de Mayo in your hands and making it easy to celebrate your way, wherever you are. The PATRÓN x JonBoy Margarita Collection Kit brings the ultimate handcrafted and handwritten experience. The partnership was inspired by the level of passion, dedication, and mastery of craft that both PATRÓN and JonBoy go to in order to achieve the perfect result, without cutting corners –whether that is through art with JonBoy’s tattoo designs or the PATRÓN tequila production process. Personalization is what tattooing is all about—and it is how PATRÓN encourages people to enjoy their margaritas. Consumers can customize their cocktails through their choice of unique JonBoy-designed cocktail toppers that feature everything from an artistic new take on PATRÓN tequila’s iconic be logo to JonBoy’s signature script and more.

“PATRÓN and JonBoy share a strong commitment to quality, craftsmanship and precision, which makes this a natural and exciting partnership for us,” said Chloe Lloyd-Jones, Vice President of PATRÓN Tequila in North America. “PATRÓN handcrafts its tequila the hard way – by hand using a meticulous, time-honored process, similar to the way JonBoy puts a painstaking level of detail and personalization into his incredible minimalistic tattoo designs and creations that continue to bring him worldwide acclaim. We’re thrilled to be partnering with JonBoy to create a custom Margarita kit to put Cinco de Mayo in your hands this year.”

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